About Our Founder

Joanne "Coach B" Barnett is the founder and Executive Director of Matters of the Heart Inc., a behavioral health agency supporting justice-impacted individuals. Her journey from being justice-impacted to professional success fuels her passion for helping others overcome similar challenges.

With 20+ years of entrepreneurial experience, Joanne has owned several businesses and led JSB Consultants, LLC. She also founded RESET, Inc. to coach small business owners on improving profitability.

Joanne holds a B.S. from Shaw University, an MBA from Strayer University, and is a certified Life and Business Coach. Raised by a strong single mother in Southeast Raleigh, Joanne uses her experiences to mentor others. She is married to Dwain Barnett and is the proud mother of two daughters.

A community leader and motivational speaker, Joanne advocates for business communities while helping justice-impacted individuals thrive through Matters of the Heart Inc.

"Your past does not define your future"